Teatro Mayor Julio Mario Santo Domingo, 28 & 29 October 2026

World Business Forum

Bogota 2026

Join +1.300 top executives to gain insight, clarity, and the competitive edge required to lead in an environment of constant change.

Presenting

Main Sponsor

Main Sponsor

World Business Forum

Since 2015, the World Business Forum Bogota, has brought together thousands of top executives who come to learn from world-class business thought leaders.

We focus on the most relevant topics for today’s leaders who face the challenge of leading their teams and organizations.

To thrive in 2026, resilience is no longer enough. Organizations must do more than endure: they must transcend.

TRANSCEND. Building Limitless Organizations.

World Business Forum Bogota 2026 Speakers

A program curated to inspire and create real impact for business leaders, their organizations, and society. We combine the practical experience of top executives with the research of leading global thought leaders.

 

Francis Ford Coppola

Innovation

One of the greatest directors and filmmakers of all time

Renée Mauborgne

Strategy

One of the best goalkeepers of all time

Carl Lewis

High Performance

One of the greatest Olympians of all time

Rita McGrath

Growth Strategy

Leading innovation and strategy expert and professor at Columbia Business School

Efren Martínez

Self-Management

Renowned psychologist and expert in human potential development

Tricia Wang

AI & Future of Work

CEO of Advanced AI Society and AI advisor for Fortune 500 companies

Scott Anthony

Disruption

Professor at Tuck School of Business and expert on disruptive innovation

Pilar Jericó

Leadership

Entrepreneur, bestselling author, and recipient of Spain’s National Management Award

World Business Forum Bogota 2026 Speakers

A program curated to inspire and create real impact for business leaders, their organizations, and society. We combine the practical experience of top executives with the research of leading global thought leaders.

 

Francis Ford Coppola

Innovation

One of the greatest directors and filmmakers of all time

Renée Mauborgne

Strategy

INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy

Carl Lewis

High Performance

One of the greatest Olympians of all time

Rita McGrath

Innovation & Growth 

Leading innovation and strategy expert and professor at Columbia Business School

Efren Martínez

Self-Management

Renowned psychologist and expert in human potential development

Tricia Wang

AI & Future of Work

CEO of Advanced AI Society and AI advisor for Fortune 500 companies

Scott Anthony

Disruption

Professor at Tuck School of Business and expert on disruptive innovation

Pilar Jericó

Leadership

Entrepreneur, bestselling author, and recipient of Spain’s National Management Award

Two Days. Limitless Growth. A Real Impact.

The World Business Forum Bogota 2026 is not just an event. It is a strategic offsite for leaders who want to keep up with the times and face the challenge of constant change.

We curate the world’s most disruptive thinkers to cover every critical angle of the business: from AI and innovation to talent, leadership, and culture.

You’ll return home with ideas and tools to develop strategies and guide your organization through uncertainty.

Buy your ticket for the World Business Forum
and become a WOBI Member

Get a year’s access to exclusive benefits

1. World Business Forum On Demand

✓ Included in your WOBI Membership

The World Business Forum Bogotá program is world-class, but it represents only one stage of your learning journey this year. Your subscription includes 30-day on-demand access to all World Business Forums held globally.

If you are interested in exploring any topics more in depth, you’ll find them in the 2026 global program.

2. Access to the WOBI app throughout the year

✓ Included in your WOBI Membership

WOBI empowers you all year. Receive a 12-month access to our learning hub, a curated library of 300+ hours of the world’s best management content.

You aren’t just attending a forum; you are joining a continuous learning program, all year round.

WOBI Members Event — PREMIUM THINKING El poder de las marcas para VENCEr

Colombia

June 3, 2026

Read more

AI & Business Transformation

Italy

June 9, 2026

Read more

2. Exclusive Events for the WOBI comunity

✓ Included in your WOBI Membership

Real business is built on relationships. Your ticket grants you the opportunity to meet the global Business Community.

During the Forum: Connect with other peers in our networking area.

During the Year: Attend exclusive WOBI Members events focused on learning and networking.

Always: Connect with other leaders throughout our WOBI Platform.

Join Thousands of Leaders Who Are Already Ahead of the Curve

"It is a deeply valuable experience. In the midst of how quickly organizations, leadership, and the way we work are changing today, coming together in spaces like this helps broaden our perspective and connect with conversations that truly spark reflection."

—  Andrés Serna Bautista, Human Resources and Management Capabilities Manager
Comfenalco Antioquia

"WOBI has become much more than an event for me: it is a constant source of inspiration, vision, and growth. I have attended every World Business Forum held in Bogotá, where the quality of the speakers, the depth of the conversations, and the entire digital ecosystem they have built represent an unparalleled learning opportunity. WOBI succeeds in connecting world-class ideas with practical tools that help people evolve both professionally and personally."

Freddy Sanabria MD. Presidente Otofon SAS

"It was a highly valuable learning experience, particularly in understanding how to manage and leverage human potential, use technology as an ally for growth, and broaden perspectives that are sometimes limited by formal structures. I have great admiration for the speakers and the meaningful contribution they make to the country’s business community."

Lina Echeverría, Director of Occupational Safety

Secure Your Ticket Now

Early Bird offer finishes in May 29th 2026

 

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Gold Access

Standard Price $7.200.000 +IVA
Offer Valid Until May 29th
Get Brochure
  • Access to World Business Forum Bogotá 2026
  • World Business Forums worldwide on demand
  • Exclusive networking opportunities
  • Access to a global executive community
  • Welcome kit
  • Simultaneous translation
  • Certificate of attendance
  • Coffee Breaks
  • 365 days of digital content
  • Lunch

Platinum Access

Standard Price $9.800.000 +IVA
Offer Valid Until May 29th
Get Brochure
  • Access to World Business Forum Bogotá 2026
  • World Business Forums worldwide on demand
  • Exclusive networking opportunities
  • Access to a global executive community
  • Welcome kit
  • Simultaneous translation
  • Certificate of attendance
  • Coffee Breaks
  • 365 days of digital content
  • Lunch
  • Lunch with speaker
  • Dedicated Registration Desk
  • Preferential Seating

Corporate Strategic Access

Don't just train a leader. Transform your entire team culture
  • Access to World Business Forum Bogotá 2026
  • World Business Forums worldwide on demand
  • Exclusive networking opportunities
  • Access to a global executive community
  • Welcome kit
  • Simultaneous translation
  • Certificate of attendance
  • Coffee Breaks
  • 365 days of digital content
  • Lunch (Gold)
  • Lunch with speaker (only platinum)
  • Dedicated Registration Desk (only platinum)
  • Preferential Seating (only platinum)

Plan Your Stay at This Year’s World Business Forum with Hoteles Estelar

Hotel Estelar Calle 100

Calle 100 #14-46
 (+57) 315 4866056
Tarifa preferencial
Incluye el desayuno y flexibilidad para cambios y modificaciones.
cambiosweb@hotelesestelar.com
 

Hotel Estelar Parque de la 93

Calle 93 #11-19
(+57) 315 4866056
Tarifa preferencial
Incluye el desayuno y flexibilidad para cambios y modificaciones.
cambiosweb@hotelesestelar.com

Hotel Estelar La Fontana

Avenida 127 #15A‑10
(+57) 315 486 6056
Tarifa preferencial
Incluye el desayuno y flexibilidad para cambios y modificaciones.
cambiosweb@hotelesestelar.com

Unique Sponsorship opportunities

Access decision makers from across all industries.

Questions from Leaders Like You

Do I need to provide delegate names at the time of purchase?
No, you can purchase a group package now and provide the names of the attendees later. You can also update attendee names up to 5 days before the event, allowing you to adapt to any team changes throughout the year.
What is the cancellation policy?
If you are unable to attend the World Business Forum Bogota, you may transfer your ticket to another person within your organization up to 5 days before the event. You can review our full terms and conditions here.
What payment methods are available?
Customers can pay by credit or debit card (Mastercard, Visa, Amex) or via bank transfer, PSE. For more information, please contact info.co@wobi.com
I work in a specialized industry. Is the event still relevant?
Yes, the attendees are from all industries.
What does it mean to be a WOBI Member?
We wanted to transform your 2-day World Business Forum experience into a 365-day experience. That’s why, when you purchase your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, with year-round access to resources, inspiring content, and exclusive networking opportunities
What does WOBI Membership include?
  • In-person access to World Business Forum Bogota 2026
  • On-demand access to all World Business Forums worldwide
  • Year-round access to the best management content
  • Networking opportunities and access to a global executive community
How do I access my WOBI Membership?
You can access it from any device:
Access the web version via link
Or download the mobile app:
iOS
Android
Once logged in, you will find the WOBI Membership icon — enter your credentials and start enjoying your benefits.

Presenting

Main Sponsors

Strategic partners

Media partners

Technical partners

Strategic partners

Media partners

Technical partners

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