Teatro Mayor Julio Mario Santo Domingo, 27 & 28 de octubre de 2027
World Business Forum
Bogota 2027
WE THANK OUR 2026 SPONSORS AND PARTNERS
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WE THANK OUR 2026 SPONSORS AND PARTNERS
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Shaping the unimaginable. Making it possible.
To lead in 2027, the question is no longer how much you can achieve, but how far you can go. The boundaries that once defined the limits of technology, organizations, and transformation no longer exist.
Since 2015, the World Business Forum Bogota has served as a meeting point for leaders seeking that competitive edge. We bring together the world’s most influential business thinkers to help build what once seemed unimaginable.
Don’t wait for it to become possible. Make it possible.
World Business Forum Bogota 2027 Speakers
MARKETINGGreg HoffmanFormer Chief Marketing Officer, Nike
KeynoteBrand-Building Through Emotion
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TalentJessica NealFormer Chief Talent Officer, Netflix
KeynoteFreedom and Responsibility: Building High-Performance Cultures at Scale
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AI TRANSFORMATIONIdoia SalazarAI advisor to the Spanish Government, the World Economic Forum, and UNESCO
KeynoteFrom Prompt to Action: The Role of AI Agents in the New Digital Economy
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Future TrendsJuan EnriquezManaging Director of Excel Venture Management and bestselling author
KeynoteRight/Wrong: Navigating Ethics, Innovation and the Future
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LeadershipAnn HiattFormer Chief of Staff to Google and Executive Assistant to Amazon
KeynoteBet on Yourself: Lessons in Leadership, Agility and Intrapreneurship
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Organizational TransformationRichard GerverFormer UK Government advisor and expert on organizational transformation
KeynoteChange: Learn to Love It, Learn to Lead It
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Two Days. Limitless Growth. A Real Impact.
The World Business Forum Bogota 2027 is not just an event. It is a strategic offsite for leaders who want to keep up with the times and face the challenge of constant change.
We curate the world’s most disruptive thinkers to cover every critical angle of the business: from AI and innovation to talent, leadership, and culture.
You’ll return home with ideas and tools to develop strategies and guide your organization through uncertainty.
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The World Business Forum Bogota program is world-class, but it represents only one stage of your learning journey this year. Your subscription includes 30-day on-demand access to all World Business Forums held globally.
If you are interested in exploring any topics more in depth, you’ll find them in the 2027 global program.
2. Access to the WOBI app throughout the year
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WOBI empowers you all year. Receive a 12-month access to our learning hub, a curated library of 300+ hours of the world’s best management content.
You aren’t just attending a forum; you are joining a continuous learning program, all year round.
3. Exclusive Events for the WOBI comunity
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Real business is built on relationships. Your ticket grants you the opportunity to meet the global Business Community.
During the Forum: Connect with other peers in our networking area.
During the Year: Attend exclusive WOBI Members events focused on learning and networking.
Always: Connect with other leaders throughout our WOBI Platform.
Join Thousands of Leaders Who Are Already Ahead of the Curve
"It is a deeply valuable experience. In the midst of how quickly organizations, leadership, and the way we work are changing today, coming together in spaces like this helps broaden our perspective and connect with conversations that truly spark reflection."
— Andrés Serna Bautista, Human Resources and Management Capabilities Manager
Comfenalco Antioquia
"WOBI has become much more than an event for me: it is a constant source of inspiration, vision, and growth. I have attended every World Business Forum held in Bogotá, where the quality of the speakers, the depth of the conversations, and the entire digital ecosystem they have built represent an unparalleled learning opportunity. WOBI succeeds in connecting world-class ideas with practical tools that help people evolve both professionally and personally."
— Freddy Sanabria MD. Presidente Otofon SAS
"It was a highly valuable learning experience, particularly in understanding how to manage and leverage human potential, use technology as an ally for growth, and broaden perspectives that are sometimes limited by formal structures. I have great admiration for the speakers and the meaningful contribution they make to the country’s business community."
— Lina Echeverría, Director of Occupational Safety
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Gold Access
Standard Price
$7.200.000 +IVA
Offer Valid Until December 31st, 2026
- Access to World Business Forum Bogota 2027
- World Business Forums worldwide on demand
- Exclusive networking opportunities
- Access to a global executive community
- Welcome kit
- Simultaneous translation
- Certificate of attendance
- Coffee Breaks
- 365 days of digital content
- Lunch
Platinum Access
Standard Price
$9.800.000 +IVA
Offer Valid Until December 31st, 2026
- Access to World Business Forum Bogota 2027
- World Business Forums worldwide on demand
- Exclusive networking opportunities
- Access to a global executive community
- Welcome kit
- Simultaneous translation
- Certificate of attendance
- Coffee Breaks
- 365 days of digital content
- Lunch with speaker
- Dedicated Registration Desk
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Questions from Leaders Like You
Do I need to provide delegate names at the time of purchase?
No, you can purchase a group package now and provide the names of the attendees later. You can also update attendee names up to 5 days before the event, allowing you to adapt to any team changes throughout the year.
What is the cancellation policy?
If you are unable to attend the World Business Forum Bogota, you may transfer your ticket to another person within your organization up to 5 days before the event. You can review our full terms and conditions here.
What payment methods are available?
Customers can pay by credit or debit card (Mastercard, Visa, Amex) or via bank transfer, PSE. For more information, please contact info.co@wobi.com
I work in a specialized industry. Is the event still relevant?
Yes, the attendees are from all industries.
What does it mean to be a WOBI Member?
We wanted to transform your 2-day World Business Forum experience into a 365-day experience. That’s why, when you purchase your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, with year-round access to resources, inspiring content, and exclusive networking opportunities
What does WOBI Membership include?
- In-person access to World Business Forum Bogota 2027
- On-demand access to all World Business Forums worldwide
- Year-round access to the best management content
- Networking opportunities and access to a global executive community
WE THANK OUR 2026 SPONSORS AND PARTNERS
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MARKETING • WORLD BUSINESS FORUM BOGOTA 2027
Greg Hoffman
Former Chief Marketing Officer, NikeAs former Chief Marketing Officer at Nike, Greg Hoffman is a world renowned expert on creating brand experiences. During his 27 years at Nike, he led teams responsible for shaping the brand’s storytelling and consumer experiences, embedding themes of equality, sustainability, and empowerment through sport into many of its most impactful campaigns. He has been recognized by Fast Company, Business Insider, and Ad Age as an authority on marketing, and innovation, and distills everything he has learned over the years in his book Emotion by Design: Creative Leadership Lessons from a Life at Nike. Today, as Founder and Principal of Modern Arena, Hoffman advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact.
BookEmotion by DesignCreative Leadership Lessons from a Life at Nike
KeynoteBrand-Building Through Emotion
- 01The keys to building strong emotional connections with your consumers
- 02Creativity as a team sport: a roadmap to cultivate curiosity and raise the bar for excellence
- 03“Never play it safe, play to win”: fostering risk-taking and innovation across the organization
- 04Storytelling strategies to shape a powerful, lasting brand legacy: lessons from Nike and beyond
TALENT • WORLD BUSINESS FORUM BOGOTA 2027
Jessica Neal
Former Chief Talent Officer, NetflixFormer Chief Talent Officer at Netflix and Venture Partner at TCV, Jessica Neal spent more than 11 years at Netflix across two tenures, helping scale its team and its “Freedom and Responsibility” culture as the company moved from shipping DVDs by mail to producing content around the world. She has also led people functions as Chief People Officer at Scopely and Head of People at Coursera. Since 2021 she has worked with TCV’s B2C team and its portfolio companies, advising CEOs and boards on organizational design, governance and talent strategy. She serves on public and private boards, including JFrog.KeynoteFreedom and Responsibility: Building High-Performance Cultures at Scale
- 01Scaling high-performance culture: how to preserve core organizational values, maintain talent density and prevent bureaucracy during rapid growth
- 02Talent strategy as business strategy: aligning people decisions with corporate objectives to make talent acquisition and retention a driver of performance
- 03Radical candor and high-trust teams: radical transparency, clear feedback loops and accountability to foster psychological safety and speed
- 04The future of work and organizational agility: rethinking leadership habits, employee autonomy and workflow structures to navigate change and prevent burnout
FUTURE TRENDS • WORLD BUSINESS FORUM BOGOTA 2027
Juan Enriquez
Managing Director, Excel Venture Management · Bestselling authorJuan Enriquez is a globally recognized thinker, investor and author specializing in the economic, political and ethical implications of technological change. He is the Managing Director of Excel Venture Management and was the founding director of the Harvard Business School Life Sciences Project. A prolific writer and active investor, Enriquez has authored several bestselling books, including As the Future Catches You, Evolving Ourselves and Right/Wrong: How Technology Transforms Our Ethics. He frequently advises multinational corporations, boards and governments on navigating technological disruption, synthetic biology and the evolving moral landscapes created by rapid innovation.
BookRight/WrongHow Technology Transforms Our Ethics
KeynoteRight/Wrong: Navigating Ethics, Innovation and the Future
- 01The impact of synthetic biology and AI: how gene editing, AI and biotechnology are reshaping global markets, healthcare and business models
- 02Ethics transformed by technology: why technology rapidly changes society’s definitions of right and wrong, and what that means for corporate governance
- 03Anticipating technological waves: practical strategies for executive teams to identify market inflection points and lead through massive technological shifts
- 04The era of Homo Evolutis: the long-term implications of humans actively designing and shaping their own evolutionary future
LEADERSHIP • WORLD BUSINESS FORUM BOGOTA 2027
Ann Hiatt
Former Chief of Staff, Google · Former Executive Assistant, AmazonAnn Hiatt is a Silicon Valley veteran, leadership strategist and bestselling author with over 15 years of experience working alongside the tech industry’s most influential pioneers. She spent three years as the Executive Assistant to Amazon CEO Jeff Bezos during its pivotal hyper-growth phase, followed by 12 years at Google as Chief of Staff to CEO and Executive Chairman Eric Schmidt. Now an international speaker, board member and investor, Hiatt is the author of Bet on Yourself, a practical guide to career ownership and intrapreneurship. She advises executive teams and high-growth organizations on developing resilient leadership, driving innovation from within and mastering high-stakes decision-making under uncertainty.
BookBet on YourselfRecognize, Own, and Implement Breakthrough Opportunities
KeynoteBet on Yourself: Lessons in Leadership, Agility and Intrapreneurship
- 01The Bezos & Schmidt playbook: insider principles on rapid decision-making, scaling under pressure and relentless innovation from Silicon Valley’s top CEOs
- 02Cultivating an intrapreneurial mindset: empowering employees at all levels to take calculated risks, own their growth and drive internal transformation
- 03Agility and resilient leadership: frameworks for navigating ambiguity, prioritizing high-impact initiatives and keeping momentum during market shifts
- 04High-performing strategic partnerships: aligning executive vision with operational execution while building cultures of accountability and trust
AI TRANSFORMATION • WORLD BUSINESS FORUM BOGOTA 2027
Idoia Salazar
AI advisor to the Spanish Government, the World Economic Forum, and UNESCODr. Idoia Salazar is an internationally recognized authority on responsible artificial intelligence, AI ethics, and digital governance. She advises global and governmental bodies, serving on expert panels for the World Economic Forum and UNESCO’s Women4Ethical AI platform, as well as collaborating with the Government of Spain on initiatives including the AI Regulatory Sandbox, the National AI Seal, and the Spanish Agency for the Supervision of Artificial Intelligence. Salazar is the Founder and President of OdiseIA - the Observatory for the Social and Ethical Impact of Artificial Intelligence () and co-founder and co-CEO of RAIGHT.AI, guiding organizations in deploying compliant, high-impact, and ethical AI systems. A professor at Universidad CEU San Pablo, she directs the International ENIA Chair on Generative AI and regularly contributes to the Responsible AI expert panel for MIT Sloan Management Review. She is a founding member of Springer’s AI and Ethics journal and author of several acclaimed books, including The Myth of the Algorithm and The Revolution of the Robots.KeynoteFrom Prompt to Action: The Role of AI Agents in the New Digital Economy
- 01From Prompt to Action: How autonomous AI agents are moving beyond chat prompts to automate complex workflows and transform business operations
- 02Ethics, Regulation & Governance: Navigating compliance standards, regulatory sandboxes, and algorithmic accountability without slowing innovation
- 03AI with Purpose (Beyond the Myth): Cutting through technology hype to build transparent, human-centric AI strategies with measurable value
- 04Surviving the Algorithmic Future: Preparing workforces and society for the behavioral shifts driven by generative models and social robotics
ORGANIZATIONAL TRANSFORMATION • WORLD BUSINESS FORUM BOGOTA 2027
Richard Gerver
Former UK Government advisor · Expert on organizational transformationRichard Gerver has advised the UK Government on education and the future of work, and organizations including Google, Microsoft, Deloitte, Telefónica and Visa, as well as elite athletes and coaches. He first came to international attention as a headteacher who turned around a failing UK school in under two years, an achievement recognized with UNESCO awards and national honors. Gerver is the bestselling author of four books, including Change: Learn to Love It, Learn to Lead It and Simple Thinking, and is a LinkedIn Learning instructor. His work focuses on unlocking human potential, cultivating curiosity and building adaptable cultures in an era of rapid technological and societal disruption.
BookChangeLearn to Love It, Learn to Lead It
KeynoteChange: Learn to Love It, Learn to Lead It
- 01Overcoming change fatigue: why people naturally resist uncertainty and how leaders can shift culture from fear to curiosity and adaptability
- 02Unlocking human potential: creating environments grounded in trust, psychological confidence and empowerment so teams perform at their best
- 03Simple thinking: cutting through corporate complexity to focus on core priorities and make clear, people-centric strategic decisions
- 04Leading in an era of AI and disruption: why human capabilities such as resilience, empathy and continuous learning are essential in unpredictable markets
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